For Cable Network, Crime Certainly Pays
Crime is universal, said David M. Zaslav, chief executive of Discovery Communications, which owns the Investigation Discovery network. The stories are set in an American town, but it could be anywhere.
For Discovery, the growth of its true-crime network is part of a plan for international growth as ratings and revenue decline in the United States television market. Revenues in Discovery's international business surpassed its domestic revenues for the first time in 2014, a trend that executives said was expected to grow as the group introduces other offerings abroad, like its Velocity network.